Retail Case Study
Alder Home
A lightweight PWA version of an e-commerce store for low-bandwidth markets.
+38%Conversion Rate
The Challenge
Where things stood before
When Alder Home first reached out, a shopping experience that made it too easy for customers to abandon their cart before checking out was the issue sitting at the top of their list.
Their team suspected the root cause but hadn't had the bandwidth to actually address it properly.
The Solution
What we built
Our approach focused on the root cause rather than the most visible symptom.
The result was straightforward: a lightweight PWA version of an e-commerce store for low-bandwidth markets, built specifically around what Alder Home needed.
- Delivered within a 6-week timeline without cutting scope
- Designed around Alder Home's actual workflow, not a generic template
- Benchmarked against clear, agreed-upon success metrics from day one
- Built using React and Workbox for a stable, maintainable foundation
Results
The impact, by the numbers
+38%
Conversion Rate
-31%
Cart Abandonment
1.4s
Avg. Load Time
+57%
Mobile Revenue
Tech Stack
Built with
ReactWorkboxNext.jsLighthouse CI
Vance Supply Co.
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