Partnerships that reach real, trusted audiences.
Influencer and affiliate programs built around genuine fit — not just follower count — and managed for measurable return.
Why genuine audience trust matters more than raw follower count
Chasing influencers purely based on large follower counts often produces disappointing results, since genuine audience trust and engagement matter considerably more than raw reach for actually driving meaningful business outcomes. A smaller creator with a genuinely engaged, trusting audience frequently outperforms a larger account with passive followers who scroll past sponsored content without real attention or intent to act.
We work across the spectrum from smaller, genuinely engaged creators to larger influencers, matching your specific goals and budget rather than defaulting purely to scale. Finding the right creators for your brand involves genuine research into audience fit and authentic alignment, not just follower count or superficial category matching. We handle contract negotiation and payment coordination, removing this administrative burden from your team. Performance tracking gives you genuine visibility into what's actually working — which creators and content genuinely drive results — rather than vague reassurance without concrete evidence. This approach works well for smaller brands too, not just large companies with big budgets, since genuine audience fit matters more than budget size for meaningful partnership success.
Everything this service actually covers
Creator Sourcing
We find creators whose actual audience matches yours, not just impressive follower counts.
Program Strategy
Clear structure for compensation, deliverables, and expectations up front.
Performance Tracking
Real tracking of what each partnership actually drives, not just vibes.
Affiliate Program Setup
Affiliate infrastructure set up and managed so tracking and payouts run smoothly.
Content Guidelines
Clear briefs that keep partner content on-brand without stifling authenticity.
Relationship Management
Ongoing partner communication handled so it doesn't fall on your internal team.
How we get there
Strategy
We define program goals, budget, and the type of partners that make sense.
Source
We identify and vet creators or affiliates aligned with your audience.
Launch
We manage outreach, briefs, and content approval for a smooth launch.
Track & Optimize
We track performance and refine the partner mix over time.
Built on tools that scale with you
A few projects we’ve shipped recently
Nettlebrook Goods
A micro-influencer program that outperformed a prior large-follower approach.
View Case Study
Orchardview Goods
An affiliate program that added a consistent new revenue channel.
View Case Study
Pemberton Goods
A creator partnership program tied directly to app install tracking.
View Case Study
Quillfield Kitchen
An ambassador program built around long-term, ongoing relationships.
View Case StudyWhat clients say
Common questions
Ready to get started with Influencer & Affiliate Marketing?
Let's talk about your project — no pressure, just a straightforward conversation about what you need.
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