Retail Case Study
Nettlebrook Goods
A micro-influencer program that outperformed a prior large-follower approach.
+27%Conversion Rate
The Challenge
Where things stood before
Nettlebrook Goods's biggest obstacle was a shopping experience that made it too easy for customers to abandon their cart before checking out — something their team had tried to patch more than once without lasting success.
It wasn't a small fix — the underlying structure needed to change, not just the surface.
The Solution
What we built
Rather than jumping straight to a fix, we spent time understanding the specific shape of the problem first.
From there, a micro-influencer program that outperformed a prior large-follower approach, built specifically around what Nettlebrook Goods needed.
- Built using GRIN and Impact for a stable, maintainable foundation
- Structured so Nettlebrook Goods's own team could maintain it going forward
- Designed around Nettlebrook Goods's actual workflow, not a generic template
- Tested thoroughly before launch to avoid post-launch surprises
Results
The impact, by the numbers
+27%
Conversion Rate
-43%
Cart Abandonment
1.2s
Avg. Load Time
+38%
Mobile Revenue
Tech Stack
Built with
GRINImpactShareASaleGA4
Orchardview Goods
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