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Home/Services/Email Marketing Automation
Email Marketing Automation

Email that runs itself, and actually converts.

Email marketing and automation built around your customer lifecycle — not a generic newsletter nobody opens.

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Email Marketing Automation digitallyscaled
200+
Flows Built
+42%
Avg. Email Revenue Lift
1–3 wks
Setup Time
24/7
Flow Monitoring
Overview

Why email automation genuinely needs strategy behind it, not just technical setup

Automated email sequences set up purely on technical default settings, without genuine strategic thought behind timing, content, and audience segmentation, tend to underperform considerably compared to their potential. Effective email automation combines the technical infrastructure with genuine strategic thinking about what messages should actually reach which subscribers at which point in their relationship with your business, rather than sending the same generic sequence to everyone regardless of context.

We work across major email platforms, building on whichever you're already using rather than requiring an unnecessary switch. Welcome sequences, abandoned cart recovery, and post-purchase follow-up typically represent the highest-value automation flows to build first, though the genuinely right starting point depends on your specific business model and current gaps. We write email copy as part of the service, or collaborate closely with your team if you prefer to handle copy internally while we manage strategy and technical setup. Deliverability receives genuine ongoing attention, since technically well-designed emails that land in spam folders accomplish nothing regardless of how compelling the content actually is. Integration with your CRM or e-commerce platform keeps customer data flowing accurately, supporting genuinely personalized automation rather than generic messaging.

What's Included

Everything this service actually covers

Lifecycle Automation

Welcome, abandoned cart, and win-back flows built around real customer behavior.

Email Design

Clean, on-brand templates that render well across every inbox.

List Segmentation

Targeted sends based on real behavior and preferences, not one blast to everyone.

A/B Testing

Ongoing testing of subject lines, content, and send times to improve results.

Funnel Integration

Email flows connected to your actual sales funnel and CRM data.

Deliverability Management

Technical setup and monitoring to keep emails landing in the inbox, not spam.

Our Process

How we get there

01

Audit

We review your current email performance and list health.

02

Strategy

We map the automation flows and segments that matter most for your business.

03

Build

We design and build flows and templates, tested across major inbox providers.

04

Optimize & Report

We test and refine ongoing performance and report clearly.

Tech We Use

Built on tools that scale with you

KlaviyoMailchimpHubSpotLitmus
Recent Work

A few projects we’ve shipped recently

Ivywood Goods
E-commerce

Ivywood Goods

An abandoned-cart flow that recovered a meaningful share of lost sales.

View Case Study
Kesterly Goods
Retail

Kesterly Goods

A welcome series that improved first-purchase conversion for new subscribers.

View Case Study
Larkspur Analytics
SaaS

Larkspur Analytics

An onboarding email sequence that improved trial-to-paid conversion.

View Case Study
Moorland Hotels
Hospitality

Moorland Hotels

A pre-arrival and post-stay email sequence that increased repeat bookings.

View Case Study
Testimonial

What clients say

“We had a newsletter but no real automation. The welcome and cart-recovery flows alone paid for the whole project within the first couple months.”

CA
Clémence Adoue

E-commerce Manager, Amberlane Skincare

FAQ

Common questions

What email platform do you work with?

Most commonly Klaviyo, Mailchimp, or HubSpot, matched to your existing stack or business needs.

What automation flows do you typically build first?

Usually welcome series, abandoned cart, and post-purchase flows, since those tend to have the fastest impact.

Do you write the email copy too?

Yes, copywriting is part of the service, along with design and technical setup.

How do you keep emails out of spam folders?

Proper technical setup — authentication, list hygiene, and sending practices — managed as part of the build.

Can you integrate email with our CRM or e-commerce platform?

Yes, we integrate with common CRMs and e-commerce platforms to keep data and automation in sync.

Can you help us clean up our existing email list before automation begins?

Yes, list cleanup and hygiene is often a valuable early step, since automation performs considerably better against a genuinely engaged subscriber base.

Do you provide A/B testing for email content and subject lines?

Yes, A/B testing helps validate what genuinely resonates with your specific audience rather than relying purely on assumption.

Can automation flows be triggered by specific customer behaviors?

Yes, behavior-triggered automation, responding to genuine actions like browsing or purchase patterns, is a core capability we build.

Do you provide reporting on how automated sequences are actually performing?

Yes, clear reporting on open rates, clicks, and conversions gives you genuine visibility into what's actually working.

Can we request changes to automation sequences after they're live?

Yes, ongoing refinement based on genuine performance data is common, and we can structure this as part of an ongoing arrangement.

Does this work for both B2B and B2C email marketing?

Yes, we adapt strategy and sequences to fit B2B or B2C dynamics, since these genuinely require different timing and messaging approaches.

Can you help us re-engage subscribers who have gone inactive?

Yes, re-engagement campaigns targeting genuinely inactive subscribers are a common and valuable automation flow worth building.

Do you provide segmentation based on customer behavior, not just demographics?

Yes, behavior-based segmentation typically produces more genuinely relevant messaging than demographic segmentation alone.

Can automated emails be personalized beyond just using the recipient's name?

Yes, genuine personalization based on browsing or purchase history produces considerably more relevant emails than simple name insertion alone.

Can we test different sending times to see what genuinely works best?

Yes, testing send times against your specific audience's genuine engagement patterns helps optimize timing beyond generic best practice assumptions.

Do you provide guidance on email frequency to avoid overwhelming subscribers?

Yes, finding the genuinely right frequency for your audience, avoiding both under and over-communication, is part of the strategic planning.

Do you offer ongoing optimization after the initial flows are live?

Yes, ongoing optimization based on genuine performance data helps sequences continue improving well after initial launch.

Ready to get started with Email Marketing Automation?

Let's talk about your project — no pressure, just a straightforward conversation about what you need.

Book an Appointment

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