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Home/AI for Hospitality/Ashfield Capital
Finance Case Study

Ashfield Capital

A sentiment analysis system that surfaced recurring guest feedback themes.

-46%False Positives
Ashfield Capital digitallyscaled
ClientAshfield Capital
IndustryFinance / Fintech
Timeline6 weeks
ServicesAI for Hospitality
The Challenge

Where things stood before

When Ashfield Capital first reached out, manual review processes that were both slow and inconsistent was the issue sitting at the top of their list.

The problem was quietly getting more expensive to ignore every month it went unaddressed.

The Solution

What we built

Rather than jumping straight to a model, we spent time understanding the specific shape of the problem first.

The result was straightforward: a sentiment analysis system that surfaced recurring guest feedback themes, built specifically around what Ashfield Capital needed.

  • Benchmarked against clear, agreed-upon success metrics from day one
  • Validated thoroughly before deployment to avoid production surprises
  • Delivered within a 6-week timeline without cutting scope
  • Designed around Ashfield Capital's actual data and workflow, not a generic template
Results

The impact, by the numbers

-46%
False Positives
-40%
Review Time
+41%
Detection Accuracy
98.4%
Model Explainability Score
Tech Stack

Built with

PythonPyTorchPMS APIsSQL

“What stood out was how grounded the whole approach was, not just chasing what's trendy. -46% false positives within a few months, and that's held up months later.”

VG
Viggo Guttormsen

COO, Ashfield Capital

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