Hospitality Case Study
Birchwood Hotels
Local SEO improvements that increased direct booking page visibility.
-26%Mobile Bounce Rate
The Challenge
Where things stood before
When Birchwood Hotels first reached out, a booking experience that was quietly costing them guests before a reservation was ever completed was the issue sitting at the top of their list.
It wasn't a small fix — the underlying structure needed to change, not just the surface.
The Solution
What we built
We started by getting a clear picture of exactly where things were breaking down before proposing anything.
From there, local SEO improvements that increased direct booking page visibility, built specifically around what Birchwood Hotels needed.
- Structured so Birchwood Hotels's own team could maintain it going forward
- Delivered within a 5-week timeline without cutting scope
- Designed around Birchwood Hotels's actual workflow, not a generic template
- Benchmarked against clear, agreed-upon success metrics from day one
Results
The impact, by the numbers
-26%
Mobile Bounce Rate
+57%
Completed Bookings
2 steps
Booking Steps
4.9/5
Guest Rating
Tech Stack
Built with
Google Search ConsoleAhrefsScreaming FrogGA4
Vantage Law
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