SaaS Case Study
Briarwood Analytics
Landing page testing that improved trial signup conversion.
2.8xPage Load Speed
The Challenge
Where things stood before
Briarwood Analytics's biggest obstacle was a product experience that couldn't keep pace with how quickly their team was shipping new features — something their team had tried to patch more than once without lasting success.
It was the kind of problem that showed up in the numbers before anyone could fully articulate it.
The Solution
What we built
Our approach focused on the root cause rather than the most visible symptom.
The result was straightforward: landing page testing that improved trial signup conversion, built specifically around what Briarwood Analytics needed.
- Designed around Briarwood Analytics's actual workflow, not a generic template
- Delivered within a 7-week timeline without cutting scope
- Built using Hotjar and Google Optimize for a stable, maintainable foundation
- Structured so Briarwood Analytics's own team could maintain it going forward
Results
The impact, by the numbers
2.8x
Page Load Speed
+31%
Trial-to-Paid Conversion
15
Team-Published Pages
95.9%
Uptime
Tech Stack
Built with
HotjarGoogle OptimizeVWOGA4
Copperfield Hotels
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