E-commerce Case Study
Coastal Home
Subscription and bundle support added on top of a modernized storefront.
+56%Conversion Rate
The Challenge
Where things stood before
When Coastal Home first reached out, a shopping experience that made it too easy for customers to abandon their cart before checking out was the issue sitting at the top of their list.
Competitors were starting to pull ahead in ways that were becoming hard to ignore.
The Solution
What we built
Our approach focused on the root cause rather than the most visible symptom.
The result was straightforward: subscription and bundle support added on top of a modernized storefront, built specifically around what Coastal Home needed.
- Designed around Coastal Home's actual workflow, not a generic template
- Structured so Coastal Home's own team could maintain it going forward
- Delivered within a 7-week timeline without cutting scope
- Benchmarked against clear, agreed-upon success metrics from day one
Results
The impact, by the numbers
+56%
Conversion Rate
-36%
Cart Abandonment
1.6s
Avg. Load Time
+28%
Mobile Revenue
Tech Stack
Built with
ShopifyLiquidJavaScriptTailwind CSS
Marlowe Home
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