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Home/Shopify Development/Coastal Home
E-commerce Case Study

Coastal Home

Subscription and bundle support added on top of a modernized storefront.

+56%Conversion Rate
Coastal Home digitallyscaled
ClientCoastal Home
IndustryRetail / E-commerce
Timeline7 weeks
ServicesShopify Development
The Challenge

Where things stood before

When Coastal Home first reached out, a shopping experience that made it too easy for customers to abandon their cart before checking out was the issue sitting at the top of their list.

Competitors were starting to pull ahead in ways that were becoming hard to ignore.

The Solution

What we built

Our approach focused on the root cause rather than the most visible symptom.

The result was straightforward: subscription and bundle support added on top of a modernized storefront, built specifically around what Coastal Home needed.

  • Designed around Coastal Home's actual workflow, not a generic template
  • Structured so Coastal Home's own team could maintain it going forward
  • Delivered within a 7-week timeline without cutting scope
  • Benchmarked against clear, agreed-upon success metrics from day one
Results

The impact, by the numbers

+56%
Conversion Rate
-36%
Cart Abandonment
1.6s
Avg. Load Time
+28%
Mobile Revenue
Tech Stack

Built with

ShopifyLiquidJavaScriptTailwind CSS

“I was skeptical at first, honestly. But +56% conversion rate within a few months, and the process to get there was a lot smoother than I expected.”

IW
Ines Whitfield

Operations Director, Coastal Home

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