Hospitality Case Study
Copperfield Hotels
Booking flow testing that reduced abandonment on mobile.
-27%Mobile Bounce Rate
The Challenge
Where things stood before
When Copperfield Hotels first reached out, a booking experience that was quietly costing them guests before a reservation was ever completed was the issue sitting at the top of their list.
Competitors were starting to pull ahead in ways that were becoming hard to ignore.
The Solution
What we built
Our approach focused on the root cause rather than the most visible symptom.
The result was straightforward: booking flow testing that reduced abandonment on mobile, built specifically around what Copperfield Hotels needed.
- Benchmarked against clear, agreed-upon success metrics from day one
- Delivered within a 6-week timeline without cutting scope
- Tested thoroughly before launch to avoid post-launch surprises
- Structured so Copperfield Hotels's own team could maintain it going forward
Results
The impact, by the numbers
-27%
Mobile Bounce Rate
+50%
Completed Bookings
3 steps
Booking Steps
4.7/5
Guest Rating
Tech Stack
Built with
HotjarGoogle OptimizeVWOGA4
Driftwood Goods
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