Retail Case Study
Driftwood Goods
Product page testing that clarified key value propositions.
+42%Conversion Rate
The Challenge
Where things stood before
Driftwood Goods's biggest obstacle was a shopping experience that made it too easy for customers to abandon their cart before checking out — something their team had tried to patch more than once without lasting success.
Their team suspected the root cause but hadn't had the bandwidth to actually address it properly.
The Solution
What we built
Our approach focused on the root cause rather than the most visible symptom.
From there, product page testing that clarified key value propositions, built specifically around what Driftwood Goods needed.
- Designed around Driftwood Goods's actual workflow, not a generic template
- Built using Hotjar and Google Optimize for a stable, maintainable foundation
- Benchmarked against clear, agreed-upon success metrics from day one
- Delivered within a 7-week timeline without cutting scope
Results
The impact, by the numbers
+42%
Conversion Rate
-48%
Cart Abandonment
1.8s
Avg. Load Time
+46%
Mobile Revenue
Tech Stack
Built with
HotjarGoogle OptimizeVWOGA4
Zephyr Goods
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