Food & Beverage Case Study
Elmsworth Kitchen
A mark built to work equally well on packaging and a storefront sign.
+46%Shelf Visibility
The Challenge
Where things stood before
Elmsworth Kitchen came to us with a problem that had been building for a while: a brand presence that didn't reflect how good the product actually was.
It wasn't a small fix — the underlying structure needed to change, not just the surface.
The Solution
What we built
Our approach focused on the root cause rather than the most visible symptom.
The result was straightforward: a mark built to work equally well on packaging and a storefront sign, built specifically around what Elmsworth Kitchen needed.
- Designed around Elmsworth Kitchen's actual workflow, not a generic template
- Structured so Elmsworth Kitchen's own team could maintain it going forward
- Built using Adobe Illustrator and Figma for a stable, maintainable foundation
- Benchmarked against clear, agreed-upon success metrics from day one
Results
The impact, by the numbers
+46%
Shelf Visibility
+42%
Repeat Purchase Rate
+35%
Social Engagement
+51%
Retail Placements
Tech Stack
Built with
Adobe IllustratorFigmaPhotoshop
Fairhaven Goods
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