Fitness Case Study
Fairhaven Goods
A simple, motion-suggestive mark designed for app icon use first.
+63%Key Metric Lift
The Challenge
Where things stood before
Fairhaven Goods's biggest obstacle was a digital experience that no longer matched the quality of what they offered as a business — something their team had tried to patch more than once without lasting success.
The longer it went unaddressed, the more it was quietly compounding.
The Solution
What we built
Rather than jumping straight to a fix, we spent time understanding the specific shape of the problem first.
From there, a simple, motion-suggestive mark designed for app icon use first, built specifically around what Fairhaven Goods needed.
- Designed around Fairhaven Goods's actual workflow, not a generic template
- Benchmarked against clear, agreed-upon success metrics from day one
- Delivered within a 7-week timeline without cutting scope
- Structured so Fairhaven Goods's own team could maintain it going forward
Results
The impact, by the numbers
+63%
Key Metric Lift
-22%
Process Time Saved
+63%
Team Satisfaction
92.0%
Adoption Rate
Tech Stack
Built with
Adobe IllustratorFigmaPhotoshop
Glenmoor Consulting
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