E-commerce Case Study
Fieldstone Home
A theme rebuild focused on faster load times across every product page.
+49%Conversion Rate
The Challenge
Where things stood before
Fieldstone Home came to us with a problem that had been building for a while: a shopping experience that made it too easy for customers to abandon their cart before checking out.
Their team suspected the root cause but hadn't had the bandwidth to actually address it properly.
The Solution
What we built
Rather than jumping straight to a fix, we spent time understanding the specific shape of the problem first.
The result was straightforward: a theme rebuild focused on faster load times across every product page, built specifically around what Fieldstone Home needed.
- Tested thoroughly before launch to avoid post-launch surprises
- Delivered within a 6-week timeline without cutting scope
- Benchmarked against clear, agreed-upon success metrics from day one
- Structured so Fieldstone Home's own team could maintain it going forward
Results
The impact, by the numbers
+49%
Conversion Rate
-43%
Cart Abandonment
1.8s
Avg. Load Time
+46%
Mobile Revenue
Tech Stack
Built with
ShopifyLiquidJavaScriptTailwind CSS
Coastal Home
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