E-commerce Case Study
Finch Home
Custom collection filtering that cut time-to-purchase on a 400+ SKU catalog.
+34%Conversion Rate
The Challenge
Where things stood before
Before working with us, Finch Home was dealing with a shopping experience that made it too easy for customers to abandon their cart before checking out, and it was starting to cost them real business.
Their team suspected the root cause but hadn't had the bandwidth to actually address it properly.
The Solution
What we built
We started by getting a clear picture of exactly where things were breaking down before proposing anything.
What we ultimately delivered was custom collection filtering that cut time-to-purchase on a 400+ SKU catalog, built specifically around what Finch Home needed.
- Delivered within a 7-week timeline without cutting scope
- Benchmarked against clear, agreed-upon success metrics from day one
- Structured so Finch Home's own team could maintain it going forward
- Designed around Finch Home's actual workflow, not a generic template
Results
The impact, by the numbers
+34%
Conversion Rate
-20%
Cart Abandonment
1.6s
Avg. Load Time
+41%
Mobile Revenue
Tech Stack
Built with
ShopifyLiquidJavaScriptTailwind CSS
Fieldstone Home
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