Hospitality Case Study
Graystone Hotels
A seasonal marketing strategy built around booking demand cycles.
-19%Mobile Bounce Rate
The Challenge
Where things stood before
Before working with us, Graystone Hotels was dealing with a booking experience that was quietly costing them guests before a reservation was ever completed, and it was starting to cost them real business.
It wasn't a small fix — the underlying structure needed to change, not just the surface.
The Solution
What we built
Rather than jumping straight to a fix, we spent time understanding the specific shape of the problem first.
From there, a seasonal marketing strategy built around booking demand cycles, built specifically around what Graystone Hotels needed.
- Designed around Graystone Hotels's actual workflow, not a generic template
- Delivered within a 6-week timeline without cutting scope
- Structured so Graystone Hotels's own team could maintain it going forward
- Tested thoroughly before launch to avoid post-launch surprises
Results
The impact, by the numbers
-19%
Mobile Bounce Rate
+24%
Completed Bookings
3 steps
Booking Steps
4.5/5
Guest Rating
Tech Stack
Built with
GA4HubSpotLooker StudioSemrush
Hartwell Consulting
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