Retail Case Study
Hollowell Goods
An emblem-style mark built for embroidery and gear branding.
+28%Conversion Rate
The Challenge
Where things stood before
Hollowell Goods came to us with a problem that had been building for a while: a shopping experience that made it too easy for customers to abandon their cart before checking out.
Competitors were starting to pull ahead in ways that were becoming hard to ignore.
The Solution
What we built
Our approach focused on the root cause rather than the most visible symptom.
What we ultimately delivered was an emblem-style mark built for embroidery and gear branding, built specifically around what Hollowell Goods needed.
- Structured so Hollowell Goods's own team could maintain it going forward
- Designed around Hollowell Goods's actual workflow, not a generic template
- Built using Adobe Illustrator and Figma for a stable, maintainable foundation
- Delivered within a 4-week timeline without cutting scope
Results
The impact, by the numbers
+28%
Conversion Rate
-37%
Cart Abandonment
2.0s
Avg. Load Time
+29%
Mobile Revenue
Tech Stack
Built with
Adobe IllustratorFigmaPhotoshop
Elmsworth Kitchen
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