SaaS Case Study
Ironwood Analytics
A product explainer that simplified a technical feature for a general audience.
1.6xPage Load Speed
The Challenge
Where things stood before
When Ironwood Analytics first reached out, a product experience that couldn't keep pace with how quickly their team was shipping new features was the issue sitting at the top of their list.
Competitors were starting to pull ahead in ways that were becoming hard to ignore.
The Solution
What we built
We started by getting a clear picture of exactly where things were breaking down before proposing anything.
What we ultimately delivered was a product explainer that simplified a technical feature for a general audience, built specifically around what Ironwood Analytics needed.
- Tested thoroughly before launch to avoid post-launch surprises
- Structured so Ironwood Analytics's own team could maintain it going forward
- Delivered within a 8-week timeline without cutting scope
- Built using After Effects and Cinema 4D for a stable, maintainable foundation
Results
The impact, by the numbers
1.6x
Page Load Speed
+49%
Trial-to-Paid Conversion
14
Team-Published Pages
99.2%
Uptime
Tech Stack
Built with
After EffectsCinema 4DPremiere Pro
Juniper Goods
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