Kesterly Goods

Where things stood before

When Kesterly Goods first reached out, a shopping experience that made it too easy for customers to abandon their cart before checking out was the issue sitting at the top of their list.

Competitors were starting to pull ahead in ways that were becoming hard to ignore.

What we built

We started by getting a clear picture of exactly where things were breaking down before proposing anything.

The result was straightforward: a welcome series that improved first-purchase conversion for new subscribers, built specifically around what Kesterly Goods needed.

• Structured so Kesterly Goods's own team could maintain it going forward
• Designed around Kesterly Goods's actual workflow, not a generic template
• Benchmarked against clear, agreed-upon success metrics from day one
• Delivered within a 6-week timeline without cutting scope