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Fitness Case Study

Kingsley Goods

App onboarding animations that clarified key features without added copy.

+39%Key Metric Lift
Kingsley Goods digitallyscaled
ClientKingsley Goods
IndustryFitness
Timeline6 weeks
ServicesMotion Graphics & Animation
The Challenge

Where things stood before

Kingsley Goods came to us with a problem that had been building for a while: a digital experience that no longer matched the quality of what they offered as a business.

The longer it went unaddressed, the more it was quietly compounding.

The Solution

What we built

Rather than jumping straight to a fix, we spent time understanding the specific shape of the problem first.

From there, app onboarding animations that clarified key features without added copy, built specifically around what Kingsley Goods needed.

  • Built using After Effects and Cinema 4D for a stable, maintainable foundation
  • Benchmarked against clear, agreed-upon success metrics from day one
  • Structured so Kingsley Goods's own team could maintain it going forward
  • Designed around Kingsley Goods's actual workflow, not a generic template
Results

The impact, by the numbers

+39%
Key Metric Lift
-35%
Process Time Saved
+57%
Team Satisfaction
92.8%
Adoption Rate
Tech Stack

Built with

After EffectsCinema 4DPremiere Pro

“We'd tried to fix this ourselves more than once before. Having someone actually get to the root of it made all the difference — +39% key metric lift within a few months.”

HO
Helena Okafor

CEO, Kingsley Goods

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