Retail Case Study
Millbrook Goods
An identity system designed to scale across a growing product line.
+57%Conversion Rate
The Challenge
Where things stood before
Before working with us, Millbrook Goods was dealing with a shopping experience that made it too easy for customers to abandon their cart before checking out, and it was starting to cost them real business.
It wasn't a small fix — the underlying structure needed to change, not just the surface.
The Solution
What we built
Rather than jumping straight to a fix, we spent time understanding the specific shape of the problem first.
From there, an identity system designed to scale across a growing product line, built specifically around what Millbrook Goods needed.
- Built using Figma and Adobe Illustrator for a stable, maintainable foundation
- Benchmarked against clear, agreed-upon success metrics from day one
- Delivered within a 8-week timeline without cutting scope
- Designed around Millbrook Goods's actual workflow, not a generic template
Results
The impact, by the numbers
+57%
Conversion Rate
-46%
Cart Abandonment
1.4s
Avg. Load Time
+52%
Mobile Revenue
Tech Stack
Built with
FigmaAdobe IllustratorNotionPhotoshop
Westfield Hotels
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