Retail Case Study
Millrace Group
A storefront rebuild that streamlined checkout and lifted mobile conversion.
+55%Conversion Rate
The Challenge
Where things stood before
When Millrace Group first reached out, systems that didn't talk to each other, making basic reporting a manual chore was the issue sitting at the top of their list.
The problem was quietly getting more expensive to ignore every month it went unaddressed.
The Solution
What we built
We started by getting a clear picture of exactly where things were breaking down before proposing anything.
From there, a storefront rebuild that streamlined checkout and lifted mobile conversion, built specifically around what Millrace Group needed.
- Designed around Millrace Group's actual workflow, not a generic template
- Structured so Millrace Group's own team could maintain it going forward
- Benchmarked against clear, agreed-upon success metrics from day one
- Built using Shopify and React for a stable, maintainable foundation
Results
The impact, by the numbers
+55%
Conversion Rate
-48%
Cart Abandonment
+34%
Avg. Order Value
+56%
Mobile Revenue
Tech Stack
Built with
ShopifyReactNode.jsPostgreSQL
Osprey Field Group
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