Northfield Goods
A full Shopify rebuild that replaced a slow, cluttered storefront with a fast, mobile-first shopping experience — and turned browsing into buying.
Where things stood before
Northfield Goods was running on an aging e-commerce platform that hadn’t kept pace with how their customers actually shop. Page loads dragged on mobile, and the checkout flow required far too many steps before a customer could complete a purchase.
The result was a high cart-abandonment rate and a storefront that looked and felt dated next to competitors — even though the product photography and brand itself were strong.
What we built
We rebuilt the entire storefront on Shopify, starting with a mobile-first layout designed around how customers actually browse and buy on their phones.
Checkout was reduced to three steps, product filtering was rebuilt for speed, and every template was optimized so pages loaded fast even on slower connections.
- Streamlined 3-step checkout, down from 6
- Custom product filtering and fast search
- Mobile-first layout across every template
- Page speed optimization across the full catalog
The impact, by the numbers
Built with
Alder & Vance Law
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