E-commerce Case Study
Orchardview Goods
An affiliate program that added a consistent new revenue channel.
+61%Conversion Rate
The Challenge
Where things stood before
Orchardview Goods's biggest obstacle was a shopping experience that made it too easy for customers to abandon their cart before checking out — something their team had tried to patch more than once without lasting success.
It was the kind of problem that showed up in the numbers before anyone could fully articulate it.
The Solution
What we built
Rather than jumping straight to a fix, we spent time understanding the specific shape of the problem first.
What we ultimately delivered was an affiliate program that added a consistent new revenue channel, built specifically around what Orchardview Goods needed.
- Benchmarked against clear, agreed-upon success metrics from day one
- Structured so Orchardview Goods's own team could maintain it going forward
- Tested thoroughly before launch to avoid post-launch surprises
- Delivered within a 6-week timeline without cutting scope
Results
The impact, by the numbers
+61%
Conversion Rate
-53%
Cart Abandonment
1.6s
Avg. Load Time
+61%
Mobile Revenue
Tech Stack
Built with
GRINImpactShareASaleGA4
Pemberton Goods
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