E-commerce Case Study
Sable Goods
A catalog migration that preserved SEO rankings while modernizing design.
+43%Conversion Rate
The Challenge
Where things stood before
Sable Goods came to us with a problem that had been building for a while: a shopping experience that made it too easy for customers to abandon their cart before checking out.
The longer it went unaddressed, the more it was quietly compounding.
The Solution
What we built
Our approach focused on the root cause rather than the most visible symptom.
The result was straightforward: a catalog migration that preserved SEO rankings while modernizing design, built specifically around what Sable Goods needed.
- Delivered within a 5-week timeline without cutting scope
- Tested thoroughly before launch to avoid post-launch surprises
- Benchmarked against clear, agreed-upon success metrics from day one
- Structured so Sable Goods's own team could maintain it going forward
Results
The impact, by the numbers
+43%
Conversion Rate
-49%
Cart Abandonment
1.4s
Avg. Load Time
+36%
Mobile Revenue
Tech Stack
Built with
ShopifyWooCommerceNext.jsStripe
Overbrook Goods
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