Hospitality Case Study
Thistledown Hotels
A Google Ads campaign built around direct-booking, not OTA traffic.
-33%Mobile Bounce Rate
The Challenge
Where things stood before
Before working with us, Thistledown Hotels was dealing with a booking experience that was quietly costing them guests before a reservation was ever completed, and it was starting to cost them real business.
It was the kind of problem that showed up in the numbers before anyone could fully articulate it.
The Solution
What we built
Rather than jumping straight to a fix, we spent time understanding the specific shape of the problem first.
From there, a Google Ads campaign built around direct-booking, not OTA traffic, built specifically around what Thistledown Hotels needed.
- Designed around Thistledown Hotels's actual workflow, not a generic template
- Tested thoroughly before launch to avoid post-launch surprises
- Structured so Thistledown Hotels's own team could maintain it going forward
- Delivered within a 5-week timeline without cutting scope
Results
The impact, by the numbers
-33%
Mobile Bounce Rate
+59%
Completed Bookings
3 steps
Booking Steps
4.5/5
Guest Rating
Tech Stack
Built with
Google AdsMeta Ads ManagerLinkedIn AdsGA4
Umberlyn Goods
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