Retail Case Study
Thornbury Goods
A checkout redesign that reduced steps and clarified shipping options.
+51%Conversion Rate
The Challenge
Where things stood before
Before working with us, Thornbury Goods was dealing with a shopping experience that made it too easy for customers to abandon their cart before checking out, and it was starting to cost them real business.
It wasn't a small fix — the underlying structure needed to change, not just the surface.
The Solution
What we built
We started by getting a clear picture of exactly where things were breaking down before proposing anything.
From there, a checkout redesign that reduced steps and clarified shipping options, built specifically around what Thornbury Goods needed.
- Tested thoroughly before launch to avoid post-launch surprises
- Built using Figma and FigJam for a stable, maintainable foundation
- Delivered within a 6-week timeline without cutting scope
- Benchmarked against clear, agreed-upon success metrics from day one
Results
The impact, by the numbers
+51%
Conversion Rate
-37%
Cart Abandonment
1.8s
Avg. Load Time
+39%
Mobile Revenue
Tech Stack
Built with
FigmaFigJamMazeFramer
Quarrystone Analytics
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