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Fitness Case Study

Timberline Goods

A workout tracking app rebuilt for faster logging and clearer progress charts.

+61%Key Metric Lift
Timberline Goods digitallyscaled
ClientTimberline Goods
IndustryFitness
Timeline4 weeks
ServicesMobile App Development (iOS & Android)
The Challenge

Where things stood before

Timberline Goods's biggest obstacle was a digital experience that no longer matched the quality of what they offered as a business — something their team had tried to patch more than once without lasting success.

It wasn't a small fix — the underlying structure needed to change, not just the surface.

The Solution

What we built

Our approach focused on the root cause rather than the most visible symptom.

What we ultimately delivered was a workout tracking app rebuilt for faster logging and clearer progress charts, built specifically around what Timberline Goods needed.

  • Tested thoroughly before launch to avoid post-launch surprises
  • Delivered within a 4-week timeline without cutting scope
  • Designed around Timberline Goods's actual workflow, not a generic template
  • Built using React Native and Swift for a stable, maintainable foundation
Results

The impact, by the numbers

+61%
Key Metric Lift
-26%
Process Time Saved
+60%
Team Satisfaction
98.2%
Adoption Rate
Tech Stack

Built with

React NativeSwiftKotlinFirebase

“What stood out was how specific the work was to our actual situation, not a generic playbook. +61% key metric lift within a few months, and that's held up months later.”

HA
Halina Abernathy

Marketing Lead, Timberline Goods

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