SaaS Case Study
Underhill Analytics
A docs and blog content strategy that grew organic traffic to product pages.
3.2xPage Load Speed
The Challenge
Where things stood before
Underhill Analytics came to us with a problem that had been building for a while: a product experience that couldn't keep pace with how quickly their team was shipping new features.
The longer it went unaddressed, the more it was quietly compounding.
The Solution
What we built
Our approach focused on the root cause rather than the most visible symptom.
The result was straightforward: a docs and blog content strategy that grew organic traffic to product pages, built specifically around what Underhill Analytics needed.
- Delivered within a 4-week timeline without cutting scope
- Benchmarked against clear, agreed-upon success metrics from day one
- Tested thoroughly before launch to avoid post-launch surprises
- Built using Ahrefs and Surfer SEO for a stable, maintainable foundation
Results
The impact, by the numbers
3.2x
Page Load Speed
+58%
Trial-to-Paid Conversion
3
Team-Published Pages
96.9%
Uptime
Tech Stack
Built with
AhrefsSurfer SEOGoogle DocsWordPress
Vesterly Law
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