Legal Case Study
Vesterly Law
Practice-area content that improved both rankings and lead quality.
+48%Organic Traffic
The Challenge
Where things stood before
When Vesterly Law first reached out, a firm that was effectively invisible in local search, despite doing strong work for clients was the issue sitting at the top of their list.
Competitors were starting to pull ahead in ways that were becoming hard to ignore.
The Solution
What we built
We started by getting a clear picture of exactly where things were breaking down before proposing anything.
What we ultimately delivered was practice-area content that improved both rankings and lead quality, built specifically around what Vesterly Law needed.
- Structured so Vesterly Law's own team could maintain it going forward
- Designed around Vesterly Law's actual workflow, not a generic template
- Delivered within a 7-week timeline without cutting scope
- Built using Ahrefs and Surfer SEO for a stable, maintainable foundation
Results
The impact, by the numbers
+48%
Organic Traffic
2.1x
Contact Form Leads
13
PageSpeed Score
6
New Service Pages
Tech Stack
Built with
AhrefsSurfer SEOGoogle DocsWordPress
Wrenfield Goods
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