Weslake Initiative

Where things stood before

When Weslake Initiative first reached out, a donor experience that made it harder than it should be for supporters to actually give was the issue sitting at the top of their list.

Competitors were starting to pull ahead in ways that were becoming hard to ignore.

What we built

Our approach focused on the root cause rather than the most visible symptom.

What we ultimately delivered was a donation-ready rebuild that made it easier for supporters to find and give to specific programs, built specifically around what Weslake Initiative needed.

• Designed around Weslake Initiative's actual workflow, not a generic template
• Structured so Weslake Initiative's own team could maintain it going forward
• Tested thoroughly before launch to avoid post-launch surprises
• Built using WordPress and PHP for a stable, maintainable foundation