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Home/Branding & Identity Design/Westfield Hotels
Hospitality Case Study

Westfield Hotels

A full identity refresh that unified a growing portfolio of properties.

-31%Mobile Bounce Rate
Westfield Hotels digitallyscaled
ClientWestfield Hotels
IndustryHospitality / Travel
Timeline6 weeks
ServicesBranding & Identity Design
The Challenge

Where things stood before

Westfield Hotels's biggest obstacle was a booking experience that was quietly costing them guests before a reservation was ever completed — something their team had tried to patch more than once without lasting success.

Their team suspected the root cause but hadn't had the bandwidth to actually address it properly.

The Solution

What we built

Rather than jumping straight to a fix, we spent time understanding the specific shape of the problem first.

What we ultimately delivered was a full identity refresh that unified a growing portfolio of properties, built specifically around what Westfield Hotels needed.

  • Built using Figma and Adobe Illustrator for a stable, maintainable foundation
  • Benchmarked against clear, agreed-upon success metrics from day one
  • Delivered within a 6-week timeline without cutting scope
  • Tested thoroughly before launch to avoid post-launch surprises
Results

The impact, by the numbers

-31%
Mobile Bounce Rate
+54%
Completed Bookings
3 steps
Booking Steps
4.6/5
Guest Rating
Tech Stack

Built with

FigmaAdobe IllustratorNotionPhotoshop

“I was skeptical at first, honestly. But -31% mobile bounce rate within a few months, and the process to get there was a lot smoother than I expected.”

SF
Seraphina Fairweather

Operations Director, Westfield Hotels

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