Nonprofit Case Study
Yarrow Foundation
Long-form impact stories used across the site and donor communications.
+39%Donor Conversion
The Challenge
Where things stood before
Yarrow Foundation came to us with a problem that had been building for a while: a donor experience that made it harder than it should be for supporters to actually give.
Their team suspected the root cause but hadn't had the bandwidth to actually address it properly.
The Solution
What we built
Our approach focused on the root cause rather than the most visible symptom.
The result was straightforward: long-form impact stories used across the site and donor communications, built specifically around what Yarrow Foundation needed.
- Delivered within a 7-week timeline without cutting scope
- Designed around Yarrow Foundation's actual workflow, not a generic template
- Built using Ahrefs and Surfer SEO for a stable, maintainable foundation
- Benchmarked against clear, agreed-upon success metrics from day one
Results
The impact, by the numbers
+39%
Donor Conversion
+57%
Avg. Gift Size
+30%
Program Page Visits
+40%
Email Signups
Tech Stack
Built with
AhrefsSurfer SEOGoogle DocsWordPress
Underhill Analytics
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