E-commerce Case Study
Zephyr Goods
Checkout optimization that reduced drop-off at the payment step.
+27%Conversion Rate
The Challenge
Where things stood before
Zephyr Goods came to us with a problem that had been building for a while: a shopping experience that made it too easy for customers to abandon their cart before checking out.
It was the kind of problem that showed up in the numbers before anyone could fully articulate it.
The Solution
What we built
We started by getting a clear picture of exactly where things were breaking down before proposing anything.
What we ultimately delivered was checkout optimization that reduced drop-off at the payment step, built specifically around what Zephyr Goods needed.
- Tested thoroughly before launch to avoid post-launch surprises
- Benchmarked against clear, agreed-upon success metrics from day one
- Structured so Zephyr Goods's own team could maintain it going forward
- Built using Hotjar and Google Optimize for a stable, maintainable foundation
Results
The impact, by the numbers
+27%
Conversion Rate
-32%
Cart Abandonment
1.2s
Avg. Load Time
+51%
Mobile Revenue
Tech Stack
Built with
HotjarGoogle OptimizeVWOGA4
Briarwood Analytics
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