Retail Case Study
Barrowfield Retail Group
A support chatbot that meaningfully improved first-contact resolution rate.
+39%Conversion Rate
The Challenge
Where things stood before
Barrowfield Retail Group came to us with a problem that had been building for a while: manual processes that couldn't scale with a growing catalog and customer base.
It wasn't a small fix — the underlying approach needed to change, not just the surface.
The Solution
What we built
Rather than jumping straight to a model, we spent time understanding the specific shape of the problem first.
From there, a support chatbot that meaningfully improved first-contact resolution rate, built specifically around what Barrowfield Retail Group needed.
- Designed around Barrowfield Retail Group's actual data and workflow, not a generic template
- Structured so Barrowfield Retail Group's own team could monitor and maintain it going forward
- Benchmarked against clear, agreed-upon success metrics from day one
- Built using OpenAI API and LangChain for a stable, maintainable foundation
Results
The impact, by the numbers
+39%
Conversion Rate
+39%
Forecast Accuracy
-29%
Manual Review Time
+25%
Revenue Lift
Tech Stack
Built with
OpenAI APILangChainNode.jsVector DB
Cinderline Software
Want results like this for your business?
Let's talk about your project — no pressure, just a straightforward conversation about what you need.
Talk to an AI Expert