SaaS Case Study
Ferndale Analytics
A product analytics implementation that clarified feature usage patterns.
1.6xPage Load Speed
The Challenge
Where things stood before
When Ferndale Analytics first reached out, a product experience that couldn't keep pace with how quickly their team was shipping new features was the issue sitting at the top of their list.
It wasn't a small fix — the underlying structure needed to change, not just the surface.
The Solution
What we built
Our approach focused on the root cause rather than the most visible symptom.
What we ultimately delivered was a product analytics implementation that clarified feature usage patterns, built specifically around what Ferndale Analytics needed.
- Tested thoroughly before launch to avoid post-launch surprises
- Designed around Ferndale Analytics's actual workflow, not a generic template
- Delivered within a 7-week timeline without cutting scope
- Structured so Ferndale Analytics's own team could maintain it going forward
Results
The impact, by the numbers
1.6x
Page Load Speed
+37%
Trial-to-Paid Conversion
9
Team-Published Pages
95.8%
Uptime
Tech Stack
Built with
dbtSnowflakeAirflowLooker
Harbor Goods
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