SaaS Case Study
Larkspur Analytics
An onboarding email sequence that improved trial-to-paid conversion.
2.8xPage Load Speed
The Challenge
Where things stood before
Larkspur Analytics came to us with a problem that had been building for a while: a product experience that couldn't keep pace with how quickly their team was shipping new features.
It was the kind of problem that showed up in the numbers before anyone could fully articulate it.
The Solution
What we built
Our approach focused on the root cause rather than the most visible symptom.
The result was straightforward: an onboarding email sequence that improved trial-to-paid conversion, built specifically around what Larkspur Analytics needed.
- Structured so Larkspur Analytics's own team could maintain it going forward
- Tested thoroughly before launch to avoid post-launch surprises
- Built using Klaviyo and Mailchimp for a stable, maintainable foundation
- Benchmarked against clear, agreed-upon success metrics from day one
Results
The impact, by the numbers
2.8x
Page Load Speed
+38%
Trial-to-Paid Conversion
7
Team-Published Pages
93.0%
Uptime
Tech Stack
Built with
KlaviyoMailchimpHubSpotLitmus
Moorland Hotels
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