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Hospitality Case Study

Moorland Hotels

A pre-arrival and post-stay email sequence that increased repeat bookings.

-52%Mobile Bounce Rate
Moorland Hotels digitallyscaled
ClientMoorland Hotels
IndustryHospitality / Travel
Timeline4 weeks
ServicesEmail Marketing Automation
The Challenge

Where things stood before

Moorland Hotels's biggest obstacle was a booking experience that was quietly costing them guests before a reservation was ever completed — something their team had tried to patch more than once without lasting success.

Their team suspected the root cause but hadn't had the bandwidth to actually address it properly.

The Solution

What we built

We started by getting a clear picture of exactly where things were breaking down before proposing anything.

The result was straightforward: a pre-arrival and post-stay email sequence that increased repeat bookings, built specifically around what Moorland Hotels needed.

  • Structured so Moorland Hotels's own team could maintain it going forward
  • Benchmarked against clear, agreed-upon success metrics from day one
  • Built using Klaviyo and Mailchimp for a stable, maintainable foundation
  • Delivered within a 4-week timeline without cutting scope
Results

The impact, by the numbers

-52%
Mobile Bounce Rate
+45%
Completed Bookings
3 steps
Booking Steps
4.6/5
Guest Rating
Tech Stack

Built with

KlaviyoMailchimpHubSpotLitmus

“They took the time to understand our business before proposing anything. -52% mobile bounce rate within a few months, which is exactly what we needed.”

YN
Yolanda Nakamura

Head of Growth, Moorland Hotels

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