Retail Case Study
Norwood Goods
A packaging system designed to scale across a growing product line.
+28%Conversion Rate
The Challenge
Where things stood before
Norwood Goods came to us with a problem that had been building for a while: a shopping experience that made it too easy for customers to abandon their cart before checking out.
It was the kind of problem that showed up in the numbers before anyone could fully articulate it.
The Solution
What we built
Our approach focused on the root cause rather than the most visible symptom.
From there, a packaging system designed to scale across a growing product line, built specifically around what Norwood Goods needed.
- Built using Adobe Illustrator and InDesign for a stable, maintainable foundation
- Designed around Norwood Goods's actual workflow, not a generic template
- Structured so Norwood Goods's own team could maintain it going forward
- Tested thoroughly before launch to avoid post-launch surprises
Results
The impact, by the numbers
+28%
Conversion Rate
-30%
Cart Abandonment
1.6s
Avg. Load Time
+36%
Mobile Revenue
Tech Stack
Built with
Adobe IllustratorInDesignPhotoshop
Oakridge Kitchen
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