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E-commerce Case Study

Willowmere Goods

Technical SEO fixes that recovered rankings lost after a platform migration.

+51%Conversion Rate
Willowmere Goods digitallyscaled
ClientWillowmere Goods
IndustryRetail / E-commerce
Timeline8 weeks
ServicesSEO (Search Engine Optimization)
The Challenge

Where things stood before

Before working with us, Willowmere Goods was dealing with a shopping experience that made it too easy for customers to abandon their cart before checking out, and it was starting to cost them real business.

It wasn't a small fix — the underlying structure needed to change, not just the surface.

The Solution

What we built

We started by getting a clear picture of exactly where things were breaking down before proposing anything.

The result was straightforward: technical SEO fixes that recovered rankings lost after a platform migration, built specifically around what Willowmere Goods needed.

  • Built using Google Search Console and Ahrefs for a stable, maintainable foundation
  • Tested thoroughly before launch to avoid post-launch surprises
  • Delivered within a 8-week timeline without cutting scope
  • Designed around Willowmere Goods's actual workflow, not a generic template
Results

The impact, by the numbers

+51%
Conversion Rate
-50%
Cart Abandonment
2.0s
Avg. Load Time
+49%
Mobile Revenue
Tech Stack

Built with

Google Search ConsoleAhrefsScreaming FrogGA4

“We'd tried to fix this ourselves more than once before. Having someone actually get to the root of it made all the difference — +51% conversion rate within a few months.”

TM
Tarquin Moreau

Operations Director, Willowmere Goods

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