B2B Sales Case Study
Wrenfield Solutions
A custom CRM that replaced a spreadsheet-based pipeline for a growing sales team.
-44%Deal Cycle Time
The Challenge
Where things stood before
Wrenfield Solutions came to us with a problem that had been building for a while: a sales process that had outgrown the spreadsheet it still ran on.
It was the kind of issue that showed up in day-to-day frustration long before it showed up in a report.
The Solution
What we built
Rather than jumping straight to a fix, we spent time understanding the specific shape of the problem first.
From there, a custom CRM that replaced a spreadsheet-based pipeline for a growing sales team, built specifically around what Wrenfield Solutions needed.
- Benchmarked against clear, agreed-upon success metrics from day one
- Designed around Wrenfield Solutions's actual workflow, not a generic template
- Built using React and Node.js for a stable, maintainable foundation
- Delivered within a 6-week timeline without cutting scope
Results
The impact, by the numbers
-44%
Deal Cycle Time
+36%
Forecast Accuracy
98.6%
Pipeline Visibility
92.5%
Rep Adoption
Tech Stack
Built with
ReactNode.jsPostgreSQLREST API
Solace Properties
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