Yellowstone Group
A booking flow redesign that significantly increased completed reservations.
Where things stood before
When Yellowstone Group first reached out, front and back-of-house systems that worked off different, conflicting information was the issue sitting at the top of their list.
Their team suspected the root cause but hadn't had the bandwidth to actually address it properly.
What we built
Rather than jumping straight to a fix, we spent time understanding the specific shape of the problem first.
From there, a booking flow redesign that significantly increased completed reservations, built specifically around what Yellowstone Group needed.
- Tested thoroughly before launch to avoid post-launch surprises
- Structured so Yellowstone Group's own team could maintain it going forward
- Benchmarked against clear, agreed-upon success metrics from day one
- Delivered within a 7-week timeline without cutting scope
The impact, by the numbers
Built with
Zaharov Group
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